TruMedia’s iCapture Mini Records Digital Signage Views

In case you're wondering if you can go anywhere these days without your every move being recorded, you might want to avoid digital signage. TruMedia is solving its metrics quandary with an iCapture Mini camera that basically records face views of the people who look at its signs. Fancy computing algorithms will measure not only face time, but also the viewers' gender and age.

Digital Signage Today: March 18, 2008