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Turner to Put Ads in Context

Summary:

Turner Broadcasting plans to introduce a new advertising system designed to match commercial messages with the content of its programming. Turner calls the system “TVinContext” and says it has been in development for more than a year.

For the complete article, click here.

TVWeek
by Jon Layayfette

Submitted by skelley@hawthor... on Fri, 2008-05-23 19:37.
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