NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Stein Mart Love at First Find Stein Mart Love at First Find
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CBS Fall Preview CBS Fall Preview
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Marty McFly’s Closet Marty McFly’s Closet
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HVR Blast from the Past HVR Blast from the Past
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Back 4 the Future Back 4 the Future
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Dear Sophie Dear Sophie

TV Advertising Still Works…

Summary:

TV advertising still works. Well, that's if you still believe in Santa Claus, the Easter Bunny, and the Tooth Fairy. And I guess some people do. But if you're spending 90+ percent of your budget on TV or other traditional forms of one-way, push media (magazines, radio, newspapers, etc.), it's time to think again.

For the complete article, click here.


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