TV-Internet Convergence Creeps Slowly Forward

It hasn't happened yet, but full-blown convergence between television and the Internet is on the way. "The trend toward greater video convergence is being driven by factors such as broadband, digital TV and, ironically, the fragmentation of the audience," says eMarketer's David Hallerman. "Fragmentation is forcing traditional television players, the networks and studios, to reach out where the audience lives."

eMarketer: February 25, 2008