NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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TV-Internet Convergence Creeps Slowly Forward

Summary:

It hasn't happened yet, but full-blown convergence between television and the Internet is on the way. "The trend toward greater video convergence is being driven by factors such as broadband, digital TV and, ironically, the fragmentation of the audience," says eMarketer's David Hallerman. "Fragmentation is forcing traditional television players, the networks and studios, to reach out where the audience lives."

For the complete article, click here.

eMarketer: February 25, 2008



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