Hawthorne Videoactive Report Vol 2 No 91 0903
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TV Websites Grow More Popular, but Viewers Still Prefer Their TV Sets, According to Nielsen and CTAMSummary: Despite the growing popularity of viewing television content online, most adults (94%) who subscribe to cable or satellite television services prefer to watch television on traditional TV sets, according to new research conducted by The Nielsen Company for the Cable & Telecommunications Association for Marketing (CTAM). For the complete article, click here.Nielsen Press Release |