USA Character Arcade Lets You Play With The Stars

Advergames inspire millions to engage with your brands for hours online. The trick is luring gamers to come to your game. USA Network believes the answer is making its characters a part of the action in games like Malibuland and Monk Shui. In addition to the game play promoting the programs, the games include product integration, site sponsorships, and in-game interstitials.

Multichannel News: March 25, 2008
By R. Thomas Umstead