User Generated Content Becomes Standard Campaign Tactic

User generated content will attract increasing amounts of revenue this year but analysts disagree on how much and the form the ads will take. One trend is clear: Brand advertisers are increasingly placing messages in highly controlled UGC environments around target niches where the community is easy to understand and inappropriate content is unlikely to appear. In some cases, the advertisers themselves have created the spaces, or had it made with their sponsorship in mind.

JackMyers.com: March 5, 2008
By Dorian Benkoil