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Vans Lets Your Fingers Do The Branding

Summary:

Vans, a skateboard outfitter and provider of parks, is doing some advertising made for the iPhone. More to the point, it's providing a branded video game. The game includes two buttons, positioned on the iPhone screen just like you'd deploy fingers if using a fingerboard. Most boarders have fiddled around with those, so the game might stir a little nostalgia, while keeping the Vans logo front and center. Well, top left, actually.

For the complete article, click here.

Trendhunter: February 29, 2008