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Video Demo: Ralph Lauren Takes Over NY Times iPad App

Summary:

Ralph Lauren has bought out the New York Times app's inventory for the entire month as part of a deal that will also provide non-subscribers with unlimited access to several sections. But perhaps the most interesting aspect of the sponsorship is a live video event scheduled for September 15, when Ralph Lauren will stream its Fashion Week runway show within the app.  

For the complete article, click here.
Submitted by sclarke@hawthor... on Wed, 2011-09-07 01:37.
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