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Video in Email Boosts Click-Thru Rates 2-3x

Summary:

A recent Forrester report found that incorporating video into emails improves click-through rates by 2-3 times. Streaming online video is among the most promising pupils of the interactive industry: it provides audiosensory stimulation while demanding a minimum from users, and opportunities for advertising around it are still being explored.

For the complete article, click here.

Marketing Vox

Submitted by sclarke@hawthor... on Wed, 2009-05-20 14:50.
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