Dentyne Raps for Attention, Couch Potato to Gas Potato, FB Reaches Grandma
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Video on Demand (VOD)Video On Demand is any type of entertainment or advertising content that viewers can watch from beginning to end at any time of their choosing. Because VOD requires massive storage capacity and instant streaming functionality, many IPTV vendors believe that this platform could give them a competitive advantage. Canoe Floats VOD, Interactive DemosTim's Pick:
Canoe Floats VOD, Interactive Demos
Submitted by DeeDee Banks on Fri, 2010-07-23 18:49.
Summary: Canoe Ventures will roll out the first public looks at two key projects from inside its boathouse. The company, the joint venture of the six largest U.S. cable companies, will show off an initial interactive-TV advertising feature publicly for the first time at the 2010 Cable Show, as well as how it expects to deliver dynamic video-on-demand ads nationwide. On Demand Summit: VOD Ads Growing, But Barriers RemainTim's Pick:
On Demand Summit: VOD Ads Growing, But Barriers Remain
Submitted by DeeDee Banks on Fri, 2010-07-23 16:44.
Summary: As consumer use of on demand viewing has increased, whether it's transactional VOD or free VOD, advertising has followed. However, several obstacles remain to wider Madison Avenue activation: a standard metric, the comfort factor of marketers to spend in the on-demand space, striking the right balance on ad load. But what business leaders should be focusing on is not cost, but the value.
On Demand Summit: Time Warner Cable Exec Talks Up IPTV FutureTim's Pick:
On Demand Summit: Time Warner Cable Exec Talks Up IPTV Future
Submitted by DeeDee Banks on Fri, 2010-07-23 16:32.
Summary: Time Warner Cable's New York City system is doing a trial of "TV Everywhere" online viewing of premium content for authenticated subscribers and the cable operator is gearing up for an IPTV trial at the end of the year, the system's top engineering executive said at an industry conference Wednesday. He said TWC is moving toward a "big pipe" approach, delivering content to an edge device in the home, one with a hard drive and caching capabilities, that can link to computers, iPads, iPods, any device on which a subscriber wants to view content.
Report: Hulu May Test Paid Subscription Service This Month
Submitted by sclarke@hawthor... on Tue, 2010-06-29 00:08.
What I Took Away From The Cable Show (other than the tsotchkes), plus A Brief Google TV Note (For Now)Tim's Pick:
What I Took Away From The Cable Show (other than the tsotchkes), plus A Brief Google TV Note (For Now)
Submitted by DeeDee Banks on Thu, 2010-06-10 19:48.
Summary: Week before last I attended The Cable Show (aka NCTA) in LA – the glitz of the cable network side of the business with the raw excitement of the cable operators’ initiatives (maybe raw excitement is overstating it). Nonetheless, there were some interesting trends in evidence, here’s a topline look at some of them.
Comcast Launches The Window Channel on its VOD Platform in Washington StateTim's Pick:
Comcast Launches The Window Channel on its VOD Platform in Washington State
Submitted by DeeDee Banks on Thu, 2010-06-03 20:19.
Summary: The Window Channel, a Seattle-based producer of original HD "ambient scenic video" programming, said Wednesday that Comcast has launched its programming service on its VOD platform in Washington State. According to the company, this is its first in-home VOD deal (note: its service has previously been available only in high-end hotels and healthcare facilities), and will see it offering several hours of programming, that will be refreshed regularly. Xfinity Remote Prototype: iPad Demo at NCTA Show
Submitted by sclarke@hawthor... on Wed, 2010-06-02 23:48.
I Want My GTV: Will Google TV Soar Or Sink?
Submitted by sclarke@hawthor... on Wed, 2010-05-26 01:41.
Disconnect: Nielsen says more watching TV; Yankee says cord-cutters increasing
Submitted by sclarke@hawthor... on Tue, 2010-05-11 02:48.
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