NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Stein Mart Love at First Find Stein Mart Love at First Find
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CBS Fall Preview CBS Fall Preview
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Marty McFly’s Closet Marty McFly’s Closet
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HVR Blast from the Past HVR Blast from the Past
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Back 4 the Future Back 4 the Future
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Dear Sophie Dear Sophie

Video on Demand (VOD)

Video On Demand is any type of entertainment or advertising content that viewers can watch from beginning to end at any time of their choosing. Because VOD requires massive storage capacity and instant streaming functionality, many IPTV vendors believe that this platform could give them a competitive advantage.

Burger King Whopper Lust campaign lets DirecTV viewers win Whoppers while staring at TV

Summary:

Burger King teamed up with DirecTV for their "Whopper Lust" campaign -- a channel that viewers can watch burgers spin and get rewarded with Whoppers.

Fastweb Launches Broadband Movie Service in Italy

Summary:

Italian telephone company Fastweb launched Chili TV, a broadband video-on-demand service offering Web surfers a combination of free movies, rentals, and titles that can be purchased.

Itvt test Drives new fios tv interactive media guide

Summary:

Verizon launched a new version of its Interactive Media Guide for FiOS TV subscribers in a few small markets with several new features, including a mosaic screen displaying thumbnail videos from the most popular channels at any given time.

MTV in Deal to Use IntoNow's Audio Recognition-Based Social-TV Platform

Summary:

A Silicon Valley-based social-TV/programming-discovery company which bills itself as having been founded by veterans of Google, Microsoft, IDEO, MTV Networks and Stanford University's artificial intelligence program has recently emerged from stealth mode with two new products and a partnership with MTV.

Rovi Announces White-Label TotalGuide Application for Cable Service Providers

Summary:

Rovi Corporation today announced TotalGuide xD, a customizable advanced media guide that connects and extends the cable video experience from set-top boxes to mobile devices, including tablets and smart phones. TotalGuide xD provides multiple system operators (MSOs) with a solution that addresses the rapid changes taking place within the digital entertainment market, as entertainment consumption quickly moves to an ‘anytime, anyplace' experience.

BigBand to Unveil Solution to Help Cable MSO's Expand Broadcast TV and VOD to iPads, PC's, Consoles

Summary:

Digital video networking specialist, BigBand Networks, says that it will use next week's CableLabs Winter Conference (February 27th-March 2nd) to unveil a "hybrid approach" to managing HTTP adaptive streaming traffic which it claims will help cable MSO's to expand their broadcast TV and VOD services to their subscribers' IP-connected consumer electronics devices, such as iPads and other tablets, netbooks, PC's and gaming consoles.

Hulu Wins Back Viacom, Improves Ad Monetization

Summary:

Hulu signed a new content partnership with Viacom that will bring the entertainment giant's programs back to web video viewers - but much of it will be behind Hulu's new subscription pay wall.  

A New Crack in Cable's Monopoly: WealthTV

Summary:

Today, for the first time, a full-blown 24/7 U.S. cable channel is now available directly to consumers, outside of the bundle, via a popular over-the-top device.

2014 Screen Futures: 40% of TVs Will Have Net Connections

Summary:

Internet connected TV's are on the rise according to media research publisher Futurescape. In five years almost 40% of TVs produced in the US will have at least one TV set in the home with internet connections. Samsung is a little bit more aggressive with their numbers. They predict 70% of all their TVs will be internet connected by 2014 even though they are only at 17% right now.

PayPal, FourthWall Team With Canoe To Push T-Commerce

Tim's Pick: PayPal, FourthWall Team With Canoe To Push T-Commerce

Summary:

PayPal and FourthWall Media have partnered with Canoe Ventures on developing new advanced advertising technologies. The pair, along with Catalina Marketing, Delivery Agent and icueTV, is part of Canoe's fledgling Collaborative Innovation Program.

The CIP will oversee Canoe's Innovation Lab and explore potential opportunities in interactive television, video on demand and addressable advertising. PayPal benefits from T-commerce applications that allow shopping by remote control.

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