NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
Is the TV or Computer the center of YOUR media world?
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Hawthorne Videoactive Report Vol  2 No 82 0702 Hawthorne Videoactive Report Vol 2 No 82 0702
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Cartier's MySpace campaign Cartier's MySpace campaign
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Brightcove platform version 3 Brightcove platform version 3
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MySpace and NBC encourage citizen journalists MySpace and NBC encourage citizen journalists
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Media TRAnalytics Media TRAnalytics
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Comparison Shopping Online, On-Air Ads Comparison Shopping Online, On-Air Ads
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One For Fun: stop littering... One For Fun: stop littering...

Video on Demand (VOD)

Video On Demand is any type of entertainment or advertising content that viewers can watch from beginning to end at any time of their choosing. Because VOD requires massive storage capacity and instant streaming functionality, many IPTV vendors believe that this platform could give them a competitive advantage.

Overview of New Brightcove 3 Beta Release

Summary:

Brightcove is announcing the beta version of its Brightcove 3 platform.

CBS, Spike Kick Video Up a Notch

Summary:

As both broadcast and cable networks ramp up their online video efforts, they're finding it's important to own that technology in order to give advertisers what they want: better reporting and targeting data.

Companies Quick On The Trigger With Take-Down Notices

Summary:

Three computer scientists from the University of Washington who set out to study how people use peer-to-peer networks got some unexpected results--hundreds of takedown notices accusing them of infringing the copyright to books, movies and TV shows like "Harry Potter" and "Battlestar Galactica."

Technical Chaos Stalls Digital Video Advertising

Summary:

Every publisher still has its own video player implementation. On top of that, there’s a variety of downloaded players that support both streaming content and locally played content.

Interactivity Is Not Just for the Internet

Summary:

While Many Have Rung Its Death Knell, the Pendulum Is Swinging Back to TV.

Who Will Control Your Digital Media?

Summary:

It's still unclear if the digital home will be a consumer-controlled environment or a carrier-controlled one.

Internet TV Will Let You be a Couch Potato in Traffic

Summary:

USTelematics is skipping the satellites that KVH Industries and Sirius Backseat TV rely upon and betting on WiMax wireless technology to bring TV to your car. It will deliver IPTV to its Voyager in-car entertainment systems and has announced a "mobilecast" program called 4VDO that will deliver broadcast and video programming.

ABC.com Mulls Adding MORE Ads

Summary:

Disney-ABC Television Group will begin conducting research next week on inserting multiple commercials into ad breaks for prime-time series on its broadband player.

The industry standard for streaming full-length episodes restricts commercial pods to a single marketer. "Limited commercials" has been a selling point for all platforms that provide longform programming

OVGuide.com Launches Monthly Online Video Report

Summary:

BEVERLY HILLS, CA--(Marketwire - May 2, 2008) - OVGuide.com, the Internet's most comprehensive guide to online video sites, including TV shows, movies, user-generated content and video games, today issued its April online video alert, identifying the most popular movie and television destinations, video genres and search terms.

One Living Room Box to Rule them All?

Summary:

Americans pile DVD players, video game machines, surround sound amplifiers, TiVo recorders, and cable or satellite boxes under their televisions, but there is only so much space to stack them. (And there are only so many remote controls that people will tolerate). The company that can combine many of those services into one single box can control the living room, and reap the financial rewards.

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