Videoactive Vault

In its first campaign since hiring ArnoldNYC as its creative advertising agency, the Jacksonville, Fla.-based retailer adopts a mosaic format through the integrated effort, which includes digital, social media, print and radio. A television commercial that begins running on Monday shows real Stein Mart customers (who were recruited through Facebook and other sources) talking about their favorite merchandise.

CBS, America's most watched network, has launched a free CBS Fall Preview iPad app, the first-of-its-kind, which gives iPad users a unique look at the Network's new fall drama series UNFORGETTABLE, PERSON OF INTEREST and A GIFTED MAN, as well as its new comedy series 2 BROKE GIRLS and HOW TO BE A GENTLEMAN.

Nike's Tinker Hatfield not only designed the original shoe concept for the film, he made it a reality 23 years later. Also: here's why the MAG doesn't have power laces.

It's a simple rule of any market. The more information that is created, the more the value is reduced. And despite attempts to woo spending with bigger, bolder and more targeted ads, services that help consumers navigate that content, namely search, remain the big money makers online.

Heineken USA is taking "The Date" to theaters nationwide and partnering with the IFC Network for a show that details the making of the long-form spot.

The Cornell Creative Machines Lab wants to bring 3-D food printing technology to restaurants and home chefs. Top culinary talents believe this could lead to healthier diets, not just snazzier snacks.

AOL fell behind Yahoo in terms of its proportion of higher-priced oversized/custom ad units -- 17% vs. 25%. "This was a meaningful decline from 24% for [the second quarter of the year] and 26% in [the first quarter], when AOL led all portals in terms of oversized/custom home page ad units," according to Macquarie analyst Ben Schachter.

Take Famous Footwear, which worked with Buddy Media to build a "Back to School" tab on its official Facebook Page. So far, more than 50,000 people have joined the Famous Footwear Facebook community.

Video ad engagement company Innovid on Tuesday announced a $9.5 million round of funding led by Sequoia Capital, with participation from existing investors Genesis Partners and T-Venture (Deutsche Telecom). The round brings Innovid's total raised to date to $17 million.

Ralph Lauren has bought out the New York Times app's inventory for the entire month as part of a deal that will also provide non-subscribers with unlimited access to several sections. But perhaps the most interesting aspect of the sponsorship is a live video event scheduled for September 15, when Ralph Lauren will stream its Fashion Week runway show within the app.