NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Rollover and Click Till You Drop, 3D TV Glasses Free, Apple Offers A La Carte TV Rollover and Click Till You Drop, 3D TV Glasses Free, Apple Offers A La Carte TV
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Nine West Interactive Shopping Nine West Interactive Shopping
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3D TV Without Glasses 3D TV Without Glasses
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Businessweek Discusses Apple TV Rental Plan Businessweek Discusses Apple TV Rental Plan
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Share This Share This
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Foursquare Introduction Foursquare Introduction
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Sushi - YouTube Mosaic Music Video Sushi - YouTube Mosaic Music Video

Videoactive Vault

The Videoactive Vault is our online version of an old-fashioned newspaper morgue, except you can actually find things. It contains pretty much everything we've ever posted on the Videoactive website -- complete articles, statistics, and links to examples of videoactive media and commentary.

We've arranged the vault by thematic categories -- or tags, as we call them in the Web 2.0 world. Think of the Vault as a vertical search engine dedicated to interactive video-based advertising. You can search by keyword or browse by category. Either way, you're minutes away from getting up to date on current industry news, innovations, statistics, and practices.

ConciseClick Powers Interactive Video Commerce for Nine West

Summary:

Los Angeles-based interactive video company, ConciseClick, said Tuesday that fashion wholesale and retail company, Nine West, has implemented its flagship "rollover-and-click" technology to showcase and drive sales of its new fall line of footwear on its Web site.

Sony working on 3-D TVs that don't need glasses

Summary:

Sony Corp. is working on 3-D televisions that don't need special glasses, joining a race with rival Toshiba Corp., but sees cost and technological hurdles to overcome before they can go on sale.

Apple Said to Prepare 99-Cent TV Shows to Fend Off Netflix, Hulu

Summary:

Apple Inc., seeking to fend off rivals such as Netflix Inc. and Hulu LLC, is in advanced talks with News Corp. to let iTunes users rent TV shows for 99 cents, said three people familiar with the plan.

Dish Promotes TV Everywhere Online

Summary:

Pushing its own "TV Everywhere" effort, Dish Network has started up DishOnline.com, allowing its traditional satellite programming paying customers to watch TV shows and clips online.  

Google Eyeing Pay-Per-View Movies on YouTube?

Summary:

Google (GOOG) is going Hollywood -- and it's using Tinsel Town's traditional nemesis, YouTube, as a way in. Google is in talks with the major movie studios about a new pay-per-view video offering based on YouTube, according to a new report in the Financial Times.  

Sears Looks To Boost Online Shoe Savvy

Summary:

As part of its continuing efforts to shore up its online offerings, Sears says it is launching Sears.com Shoe Experience Website, a 450-brand emporium that it will push through social marketing efforts.

Foursquare Tinkers With Game's Mechanics

Summary:

When Facebook launched its version of location check-ins called "Places," it seemed to put Foursquare, with its endearing badges and mayorships, in its sights. But Foursquare's founder and CEO, Dennis Crowley, thinks his location-based game app will survive "Places" and thrive as more people get accustomed to sharing their locations.

YouTube Globalization Continues with Four New Languages

Summary:

Google's YouTube just reached more of the planet, with Wednesday's release of native-language versions available for four more of the world's languages, for a total of 28.

Fastest Growing Car Brand in America? Buick

Summary:

While the focus at General Motors Co. in the last several months has been on the change to VP-Marketing Joel Ewanick, on re-shaping Chevrolet and Cadillac, and on the automaker's impending initial public offering, very quietly the Buick brand has become a driving force for the company.

Organic Blueberries to Snoop Dogg: Branded Virtual Goods Are Booming

Summary:

A report by social gaming platform Viximo and virtual goods platform Virtual Greats predicts that branded virtual goods (BVGs) will generate $150 million in 2013 and reach an annual revenue of $318 million by 2015.

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