NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
How will online TV media maketplaces change DRTV?
Screen 1
Hawthorne Videoactive Report Vol  2 No 74 0507 Hawthorne Videoactive Report Vol 2 No 74 0507
Screen 2
Introducing Google TV Ads Introducing Google TV Ads
Screen 3
Twitter + Video = Seesmic Twitter + Video = Seesmic
Screen 4
Twitter in Plan English Twitter in Plan English
Screen 5
OVGuide: Online Video Guide OVGuide: Online Video Guide
Screen 6
LEGO Universe - Trailer LEGO Universe - Trailer
Screen 7
One for Fun: Here Comes Another Bubble One for Fun: Here Comes Another Bubble

Videoactive Vault

The Videoactive Vault is our online version of an old-fashioned newspaper morgue, except you can actually find things. It contains pretty much everything we've ever posted on the Videoactive website -- complete articles, statistics, and links to examples of videoactive media and commentary.

We've arranged the vault by thematic categories -- or tags, as we call them in the Web 2.0 world. Think of the Vault as a vertical search engine dedicated to interactive video-based advertising. You can search by keyword or browse by category. Either way, you're minutes away from getting up to date on current industry news, innovations, statistics, and practices.

Heinz’ “Top This” TV Challenge Hits The Top Of The CGM Charts

Summary:

I love checking out consumer-generated media contests.  As they promise both profits and peril, you just really never know how they'll go. Given that uncertainty, Heinz has got to be happy with its contest's reception. The "Top This" challenge to create a winning ketchup commercial has just passed the eight thousand submissions mark. Because it's sensible, Heinz is reviewing the uploads before posting. To date, 2500 have made it to YouTube. So will the others, no doubt, just not on the official Heinz site. Viewers start voting later this month for one of 15 semi-finalists. The winner can anticipate a $57,000 grand prize.

ANALYSIS: Different Occasions, Different Platforms, Different Formats

Summary:

Writing in the August issue of Media, Adrienne Mand Lewin surveys the explosion of media across multiple channels. Though advertising tactics have yet to catch up, the opportunities are unquestionably there. For the first time, even the big content providers are getting it. Forrester's James McQuivey sums up the networks' new attitude thus: "Suddenly, instead of saying, ‘They're copying our shows,' they're saying, ‘They're forwarding our ads.' It changes the game completely."

SEO Game Lets Webmasters Vent Their Frustrations

SEO Game Lets Webmasters Vent Their Frustrations

Volkswagen Suggests You Get Out At Night And Drive

Volkswagen Suggests You Get Out At Night And Drive

Open Source Miro Has Big Growth Potential As IPTV Application

Summary:

So how many times have you run across the phrase "Joost killer." Reputation goes a pretty long way, doesn't it? The guys behind Skype are the guys behind Joost, and that's about the only reason at this point why competitors might feel compelled to destroy it. Next week we'll probably be hearing about Babelgum killers, or Veoh killers. But at no point are we likely to hear of a Miro killer. Miro hopes to provide the same internet TV functionality that the others do, so why not? Simple: Miro is open source.

Real World Businesses Are Abandoning Their Second Life Shops

Summary:

The Los Angeles Times is reporting that Second Life marketing may be grinding to a virtual halt. Only four or five months ago it seemed the gold rush was on. Companies raced to buy an island, build a store, and wait for the avatars to soak up their branding. Today, an increasing number of brand stand-ins stand empty -- no virtual customers, no virtual staff. No real benefits to speak of. The Times identifies two culprits: 1) despite the huge number of sign-ups, only about 30 to 40 thousand users are active at any one time; 2) those that are active are actively naughty, and what they're buying you can't buy in a mall.

One For Fun: Spoiled Rich Girl Is A Domino’s Plant

One For Fun: Spoiled Rich Girl Is A Domino’s Plant

NordicTrack Applies Sight And Motion To The Offer

NordicTrack Applies Sight And Motion To The Offer

Maven Networks Site Matches Form To Function

Maven Networks Site Matches Form To Function

Robin Miller Discusses Power Of Video Storytelling

Robin Miller Discusses Power Of Video Storytelling
Syndicate content