NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Hawthorne Videoactive Report Vol 2 No 91 0903 Hawthorne Videoactive Report Vol 2 No 91 0903
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Qik: live video streaming from your phone Qik: live video streaming from your phone
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Audi: Truth in engineering Audi: Truth in engineering
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FLORA.tv: The World is Thinking FLORA.tv: The World is Thinking
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Fliqz: Video attracts, engages, and converts Fliqz: Video attracts, engages, and converts
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DigMeld TV Networks DigMeld TV Networks
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One for fun: How to Be Creative in Advertising One for fun: How to Be Creative in Advertising

Viral Video

It used to be that viral videos were amateurish consumer-generated fluff that friends sent to each other through email. Today it's an online marketing staple. Companies try hard --too hard, sometimes -- to cash in on this widespread phenomenon. This section looks at why some viral initiatives fly, and why others fail miserably.

Some Media Companies Choose to Profit From Pirated YouTube Clips

Summary:

After years of regarding pirated video on YouTube as a threat, some major media companies are having a change of heart, treating it instead as an advertising opportunity.

Between a rock and YouTube, video execs see promise

Summary:

If the $1 billion Web video advertising market is to reach the level of television's estimated $50 billion, it ironically won't be thanks to YouTube, the Internet's most popular spot for watching clips.

One for fun: Sony Bravia Homage by Tango

One for fun: Sony Bravia Homage by Tango

One For Fun: Gatorade ball girl commercial

One For Fun: Gatorade ball girl commercial

YouTube Discovers Direct Response

Summary:

Brand display ads will be “the primary driver of monetization for video,” YouTube CEO Chad Hurley said tonight at a tech startup dinner in Palo Alto, but he went on to lay out an argument that there’s also a growing opportunity to make money from direct response affiliate deals.

YouTube Admits Ad Impasse

Summary:

Speaking at Supernova2008, a business-centric tech conference that kicked off this afternoon within shouting distance of San Francisco Bay, YouTube's Jordan Hoffner pointed out that many of today's advertisers aren't all that interested in the so-called fragmented audience.

Visible Measures Unveils New Solution for Measuring the Effectiveness of Internet Video Advertising Campaigns

Summary:

VisibleCampaign helps advertisers and their agencies understand the effectiveness of in-market campaigns and make better decisions about future video advertising investments. As part of its ongoing efforts to determine the true value of Internet video as an advertising medium, Visible Measures also announced today that it has agreed to conduct a series of joint projects in collaboration with Dynamic Logic, the leading digital advertising effectiveness research company.

Homeless marketing tips

Homeless marketing tips

Fake: popping popcorn with cell phones

Fake: popping popcorn with cell phones

Who's Trying To Convince Everyone That Cell Phones Pop Popcorn?

Summary:

A new handful of YouTube videos supposedly show cell phones popping popcorn. The method: Surround kernels with a few cell phones and call the phones. When they ring, the kernels pop. The videos have gotten a couple million combined views, and they've seemingly convinced many commenters to fear phones, despite the several obvious signs that they're fake.

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