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Viral Video
It used to be that viral videos were amateurish consumer-generated fluff that friends sent to each other through email. Today it's an online marketing staple. Companies try hard --too hard, sometimes -- to cash in on this widespread phenomenon. This section looks at why some viral initiatives fly, and why others fail miserably.
Summary: Google's YouTube just reached more of the planet, with Wednesday's release of native-language versions available for four more of the world's languages, for a total of 28.
Submitted by sclarke@hawthor... on Tue, 2010-08-31 03:21.
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Summary: While the focus at General Motors Co. in the last several months has been on the change to VP-Marketing Joel Ewanick, on re-shaping Chevrolet and Cadillac, and on the automaker's impending initial public offering, very quietly the Buick brand has become a driving force for the company.
Submitted by sclarke@hawthor... on Tue, 2010-08-24 12:37.
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Summary: Facebook will unveil its new official live video streaming channel, Facebook Live. To kick off the launch, actress America Ferrera will stop by Facebook's headquarters in Palo Alto, California and use Facebook Live to announce details of her new movie, "The Dry Land," a Sundance Film Festival entry.
Submitted by sclarke@hawthor... on Tue, 2010-08-17 04:17.
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Summary: Real-time buying and selling of ads through automated Nasdaq-like exchanges are the rage in online display advertising. So it would make sense that the same trend would take hold in video advertising, right? Well, no, partly because the formats themselves aren't standardized and sites use a complex array of different technologies to attach ads to video.
Submitted by sclarke@hawthor... on Tue, 2010-08-17 04:04.
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Summary: YouTube's newest updates include the "Playlist Bar" which makes an appearance at the bottom of the home page featuring all your recommended, subscription, or favorite videos. Other updates include the "Local Music Listings" addition, an updated "My Videos" page, and the "Badges" tool.
Submitted by sclarke@hawthor... on Mon, 2010-08-09 04:26.
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Tim's Pick:
Old Spice Campaign Smells Like a Sales Success, Too
Summary: Old Spice’s “Smell Like a Man, Man” campaign has been a huge viral success, but has it increased sales? The answer is an emphatic yes, according to The Nielsen Co. and new data from SymphonyIRI Group.
Submitted by DeeDee Banks on Wed, 2010-08-04 19:18.
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Summary: They are all questions that remain to be answered by a new market of connected TVs. Curiously, the IETV may be popular with the less-than-early adopters who just want connectivity but aren't necessarily spoiled by many Web-to-TV bridges many of us have been playing with for years.
Submitted by sclarke@hawthor... on Tue, 2010-08-03 03:06.
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Tim's Pick:
The Evolution Of Paid Video Syndication
Summary: Long-form video (anything longer than 30 seconds) can be distributed using a variety of mechanisms. As most industry folks are aware, generating incremental audience for these videos has largely revolved around structuring revenue share arrangements with third-party publishers. Under this arrangement, third-party sites sell the advertising avails and split the revenue with the producer.
Submitted by DeeDee Banks on Fri, 2010-07-30 02:07.
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Summary: At this week's OMMA Ad Nets and OMMA Behavioral shows just about everyone was buzzing admiringly over last week's landmark Old Spice Twitter + Video campaign. And yet while Weiden + Kennedy was setting a new high bar for online video innovation there were still successes in the garden variety branded entertainment category. Hot on the heels of the popular Man on a Horse campaign was a nerdish rap from comedy duo Rhett & Link on behalf of Dentyne.
Submitted by sclarke@hawthor... on Wed, 2010-07-28 10:06.
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Summary: You know soccer has hit the big time in the U.S. when it's at the center of a ratings dispute between ESPN and CBS Sports. The spat stems from ESPN saying earlier this week that the 1.1 million people who watched at least some of the U.S. soccer team's 1-0 World Cup win over Algeria Wednesday represented the largest audience ever for a sports event online -- beating the Duke-Butler NCAA championship basketball game earlier this year.
Submitted by sclarke@hawthor... on Mon, 2010-06-28 23:49.
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Submitted by skelley@hawthor... on Wed, 2007-01-24 17:22.
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