Hawthorne Videoactive Report Vol 2 No 100 01126
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Virtual World Marketing Gets Reality Check In 2007Summary: It was a year of ups and downs for virtual worlds, as well as the companies that jumped on the bandwagon of creating virtual advertising and branded worlds. As 2007 began, the virtual world environment Second Life was riding high on a wave of interest from users and advertisers, but as time went on, many marketers and agencies began to question the return on investment of their virtual projects. For the complete article, click here.ClickZ: December 27, 2007 |