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Virtual Worlds Now Focus On Kids

Summary:

Trying to duplicate the success of blockbuster websites like Club Penguin and Webkinz, children's entertainment companies are greatly accelerating efforts to build virtual worlds for children. Media conglomerates in particular think these sites--part online role-playing game and part social scene--can deliver quick growth and instill brand loyalty in a generation of new customers.

For the complete article, click here.

The New York Times: December 31, 2007
By Brooks Barnes

Submitted by info@hawthorned... on Fri, 2008-01-04 19:34.
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