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Visible Measures Unveils New Solution for Measuring the Effectiveness of Internet Video Advertising Campaigns

Summary:

VisibleCampaign helps advertisers and their agencies understand the effectiveness of in-market campaigns and make better decisions about future video advertising investments. As part of its ongoing efforts to determine the true value of Internet video as an advertising medium, Visible Measures also announced today that it has agreed to conduct a series of joint projects in collaboration with Dynamic Logic, the leading digital advertising effectiveness research company.

For the complete article, click here.

Visible Measures Press Release

Submitted by skelley@hawthor... on Fri, 2008-06-20 12:00.
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