NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Stein Mart Love at First Find Stein Mart Love at First Find
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CBS Fall Preview CBS Fall Preview
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Marty McFly’s Closet Marty McFly’s Closet
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HVR Blast from the Past HVR Blast from the Past
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Back 4 the Future Back 4 the Future
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Dear Sophie Dear Sophie

Vlogs

Vlogs are shorthand for "video web logs." Unlike their blog forebears, Vlogs feature videos above photos or text. As online video viewership continues to climb, so does the vlog's popularity. This is especially true among marketers, a great many of whom now incorporate video storytelling in their websites.

Brands Court Female Bloggers in San Diego

Summary:

The annual conference, hosted by the women-focused blog and advertising network of the same name, was held at the San Diego Convention Center last weekend. In the same venue that Hollywood took over a few weeks ago to court the geek crowd at Comic Con International, companies like Jimmy Dean, Twizzlers, and HTC erected large booths, held cook offs and other events, and handed out schwag by the bagful.

Facebook's Future: Apps, Video Will Generate Billions

Summary:

Much of what Facebook founder Mark Zuckerberg is doing and saying points to solving the expansive online video monetization challenge by logical progression rather than a leap of faith. Facebook's new visual calling and messaging service, through the already broad-based Skype, has implications beyond the obvious threat to wireless voice carriers, especially as premium paid functionality is added.

Betaworks and The Times Plan a Social News Service

Summary:

Something is stirring deep within the technology incubator Betaworks: A personalized news service called News.me that is being developed in collaboration with The New York Times.

Moso Network Whrrl Fuels Up on Real-World Rewards

Summary:

Foursquare and other moso networks' popularity relies on the overinflated sense of self importance many people possess in the age Facebook and Twitter. People want to know where I am, people want to know what I'm doing. In other words, it's a tool for feeding ego, or perhaps a receptacle for the excess.

Facebook Adds Face Detection

Summary:

Facebook has added face detection technology to all uploaded photos, reports All Facebook. "Now when you upload photos to various areas of the site, including the homepage, you should be able to instantly tag your friends without clicking on them in the actual photo."

Now in Blogs, Product Placement

Summary:

As blogs take their place alongside traditional media, their writers must grapple with how to take advantage of moneymaking opportunities, steer clear of federal regulations — and remain their ornery independent selves. The promise of a blog lies in its unfiltered voice. Yet the lure of profit is no less powerful for the Web-only writer than for the print reporter.

Have You Reached Your Peak?

Have You Reached Your Peak?

Fuel: Story key for successful online video advertising

Summary:

Avi Savar, founder and CEO of Big Fuel Communications, has a lot of experience with online video advertising. In a recent Adotas article, he offers his advice for successful online video advertising. Number one and most important is that you need to tell a story. Number two, add an element of surprise. Number three, make them laugh, make them cry, elicit some kind of emotion. Read on for more tips in this insightful article.

The Dream of Streaming

Summary:

Hulu has become the media darling for free repurposed entertainment. Users can watch repeats of favorite TV shows (often within hours of their network broadcast), select movies and trailers. While the appeal of electronic distribution of video content is growing, is anyone actually making money delivering it? Or is electronic distribution more about establishing a foothold in a market that has yet to be defined?

Volksagen Creates a Mosaic of Videos

Volksagen Creates a Mosaic of Videos
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