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Wal-Mart Has the First Look at the Future of TV

Summary:

The first early view has turned up at none other than your local Wal-Mart store. The mass retailer’s new in-store TV display system taps the Internet platform in a way never seen before. Piped throughout its aisles, it serves up custom-created news and ad spots to its customers, complete with touchscreens that enable them to engage and interact.

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TV Week
by Disher Patricia (Digital Dish)



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