NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Hawthorne Videoactive Report Vol 2 No 100 01126 Hawthorne Videoactive Report Vol 2 No 100 01126
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YouTube Sponsored Videos YouTube Sponsored Videos
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Samsung: 42 good things Samsung: 42 good things
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Volkswagen can handle it Volkswagen can handle it
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Digital Drag Race Digital Drag Race
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Lumberjack Lumberjack

Want to see that ad in 3D

Summary:

It works like this. Customers view themselves on a screen through a Webcam and hold up a 2D picture. Suddenly the 2D picture pops up and consumers see themselves holding a 3D simulation of the product in the brochure on the kiosk's video feed. Sometimes it doesn't work: the 3D image will disappear if you hold the picture at a wrong angle. Still, it's an eye-grabber for a kiosk application.

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