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It's a simple rule of any market. The more information that is created, the more the value is reduced. And despite attempts to woo spending with bigger, bolder and more targeted ads, services that help consumers navigate that content, namely search, remain the big money makers online.

AOL fell behind Yahoo in terms of its proportion of higher-priced oversized/custom ad units -- 17% vs. 25%. "This was a meaningful decline from 24% for [the second quarter of the year] and 26% in [the first quarter], when AOL led all portals in terms of oversized/custom home page ad units," according to Macquarie analyst Ben Schachter.

Actress/comedian Molly Shannon is helping Nestlé USA build awareness of its recently launched Skinny Cow Candy line via a new Facebook promotion.

Google and its agency, Grow Interactive have created an interactive mobile format that uses AdMob's rich media capabilities. It debuted the format with an ad campaign called "Uncover Your World" that invites the user to explore a virtual cityscape and learn via a self-paced storyline how the Google Search app can "uncover" facts about the world with features like search with voice and search with the phone's camera.

The Internet has become so embedded in the consumer purchase consideration process that more than 40% of customers now say they will not buy a brand if they can't find the right information about it online.

For the next six months, the coffee and pastries sold by Dunkin' Donuts will be featured in the Sims Social Facebook game to be introduced on facebook.com by Electronic Arts. Financial terms of the deal are not being disclosed.

There's no shortage of companies claiming to help businesses navigate the world of social networking. But Jon Fahrner, CEO of a new startup called BumeBox, argued that what those businesses really need isn't just another sharing widget-it's a way to hold events and promotional parties on Twitter.

Toy company Lego ran a mobile banner ad campaign in the Singapore market that experimented with two separate landing pages: a 30-second video running on Google's mobile ad network and a mobile-optimized website.

In this new media landscape, "Interactive marketers must act like interactive publishers, distributing content while managing always-on interactions with customers across earned, owned, and paid media," according to Corcoran.

Amazon flew under the radar in late June when it announced it was entering the world of advertising by using its consumer data to deliver targeted advertising on third-party sites across the web, but it's big news for online retailers and advertisers. Amazon will now use its huge supply of data to pool consumers into buckets based on the products they looked at or purchased on the retailer's website. The company will help advertisers reach these consumers with targeted media, using behaviorally targeted display ads to drive them to any URL.