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Wendy’s Signage Seeks Nightlife Clientele

Summary:

Wendy's has rolled out a bar-based campaign on the Ecast digital jukebox and ad platform. The idea is that bar-goers will be inspired to think Wendy's when looking for tunes, tap the touchscreen, and get directions for nearby locations. Could be the start of a whole new trend: the burger crawl.

For the complete article, click here.

Digital Signage Today: March 26, 2008

Submitted by swilcox@hawthor... on Thu, 2008-04-03 14:58.
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