Hawthorne Videoactive Report Vol 2 No 93 1001
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Why Not Load Your infomercial On YouTube?Relevance: This third of The Firm infomercial appears to be a simple upload of the TV creative. Nothing special done for the web, just slicing up the show and uploading to YouTube. There have been only 318 views so far, but hey, that's 318 more than the show would have received without the YouTube presence. Of course, some of the views probably come from people who saw the show and came online for additional info. That's okay--it's another opportunity to inspire a sale. About the only real negative is that YouTube allows comments, and some could be negative. As it happens, this video has only one comment, and it's pretty innocuous. On the whole, "why not?" seems a pretty good strategy. And in this case, of course, it appears that the video was uploaded by a user, not the advertising agency. » login or register to post comments | email this page | printer friendly version | Social networking links for this post:  |  |  |  |  |  |  |  |  |  |
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