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Why The Future Of Game-Related Advertising Looks Like EA’s Dr. Pepper DealTim's Pick:
Why The Future Of Game-Related Advertising Looks Like EA’s Dr. Pepper Deal
Submitted by DeeDee Banks on Wed, 2010-02-17 03:17.
Summary: By many accounts, 2009 was the first year that interactive advertising budgets actually shrank. Stats for display were dismal, and even search struggled to show the kind of growth the industry has become accustomed to. Then there’s in-game advertising. Judging from the layoffs at Microsoft’s Massive and the pending sale of IGA Worldwide, you’d think that the whole industry died last year.
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