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Why the Subway-'Chuck' Deal Doesn't Rewrite TV Formula

Tim's Pick: Why the Subway-'Chuck' Deal Doesn't Rewrite TV Formula

Summary: When nerdy Chuck Bartowski, the character at the center of NBC's comedic spy-serial "Chuck," returns to the airwaves Jan. 10 for a special premiere, he will do so thanks in part to the financial generosity of Subway Restaurants. Last year, the sandwich chain agreed to earmark support for the ratings-challenged program rather than see NBC pull it off the air.
Submitted by DeeDee Banks on Sat, 2010-01-30 03:04.
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