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Widgets Jump From Unknown To Marketing Mainstream

Summary:

Call them widgets, gadgets, or wadgets, but businesses such as Kraft Foods, Nissan, and American Express are building brand identity using these software applications that can be embedded in a Web page or downloaded to a computer desktop. At Yahoo Widgets, there are nearly 4,700 widgets, including 86 widgets tagged "shopping."

For the complete article, click here.

ClickZ: March 24, 2008
By Anna Maria Virzi

Submitted by info@hawthorned... on Wed, 2008-04-02 13:51.
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