NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Stein Mart Love at First Find Stein Mart Love at First Find
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CBS Fall Preview CBS Fall Preview
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Marty McFly’s Closet Marty McFly’s Closet
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HVR Blast from the Past HVR Blast from the Past
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Back 4 the Future Back 4 the Future
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Dear Sophie Dear Sophie

Will Neuro Headsets Launch Think-To-Buy Ad Apps?

Summary:

For only three hundred dollars later this year, Emotiv Systems will sell you a "neuro headset" that detects thoughts, expressions, and emotions, and uses these inputs for specially designed video games. Can we really control machines with our thoughts? If so, advertising technologists should race to their drawing boards. See the item, consider the item, buy the item -- just by thinking about your credit card. Sure it still sounds like science fiction--but fifteen years ago, so did Google.

For the complete article, click here.

VNUNet: February 20, 2008
By Guy Dixon



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