HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Wrigley Targets Web GamersSummary: The teaser campaign is part of an elaborate marketing plan for Wrigley 5 gum. Wrigley introduced the brand in 2007 to try to bring teens and young adults back to chewing gum. The company was acquired by Mars Inc. in 2008. The gum maker's game, dubbed "The Human Preservation Project," claims to be recruiting players to take part in virtual experiments to save the human race by maintaining sensory experiences. For the complete article, click here.» login or register to post comments | printer friendly version | Social networking links for this post:  |  |  |  |  |  |  |  |  |  |
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