NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Your Ad Here... And Here

Summary:

When McDonald's contracted to have its branded iced coffee cups on the set of KVVU Las Vegas' morning newscast in 2008, the fast-food behemoth got way more bang for its buck than it had bargained for. The Las Vegas Sun wrote about the product placement play, as did The New York Times a day later.

For the complete article, click here.
Submitted by sclarke@hawthor... on Wed, 2010-06-09 00:17.
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