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YouTube Discovers Direct Response

Summary:

Brand display ads will be “the primary driver of monetization for video,” YouTube CEO Chad Hurley said tonight at a tech startup dinner in Palo Alto, but he went on to lay out an argument that there’s also a growing opportunity to make money from direct response affiliate deals.

For the complete article, click here.

NewTeeVee
by Liz Gannes

Submitted by skelley@hawthor... on Fri, 2008-06-27 17:27.
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