NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
Screen 1
Remembering Billy Mays Remembering Billy Mays
Screen 2
Augmented Reality & Motion Capture Shopping App by Zugara Augmented Reality & Motion Capture Shopping App by Zugara
Screen 3
IBM Seer Android app for Wimbledon IBM Seer Android app for Wimbledon
Screen 4
YouTube Reporter ’s Center YouTube Reporter ’s Center
Screen 5
Schematic Touchwall Schematic Touchwall
Screen 6
Computer engineer builds a house that “Tweets” Computer engineer builds a house that “Tweets”
Screen 7
Philips Versus the Sun Philips Versus the Sun
Home

YouTube Recalculating May Ad Revenue Share for Partners

Summary:

YouTube contacted partners earlier this month to let them know ad revenue credited against their videos would be adjusted. “Any change to revenue should be zero or, in some cases, positive up to around 5% (i.e., in your favor),” the e-mail said. YouTube has been under scrutiny in recent weeks for its ability to monetize the massive number of video views on its site. In addition, a number of partners, such as Perez Hilton and “Break a Leg,” have publicly expressed frustration regarding the low effective CPMs they are getting from YouTube videos.

For the complete article, click here.

TVWeek
by Daisey Whitney

Submitted by skelley@hawthor... on Fri, 2008-08-01 19:23.
» login or register to post comments | email this page | printer friendly version |

Social networking links for this post:
delicious | digg | reddit | magnoliacom | newsvine | furl | google | yahoo | technorati | icerocket