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YouTube Recalculating May Ad Revenue Share for Partners

Summary:

YouTube contacted partners earlier this month to let them know ad revenue credited against their videos would be adjusted. “Any change to revenue should be zero or, in some cases, positive up to around 5% (i.e., in your favor),” the e-mail said. YouTube has been under scrutiny in recent weeks for its ability to monetize the massive number of video views on its site. In addition, a number of partners, such as Perez Hilton and “Break a Leg,” have publicly expressed frustration regarding the low effective CPMs they are getting from YouTube videos.

For the complete article, click here.

TVWeek
by Daisey Whitney

Submitted by skelley@hawthor... on Fri, 2008-08-01 19:23.
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