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Zogby Poll: Web Users Troubled By Behavioral Targeting

Tim's Pick: Zogby Poll: Web Users Troubled By Behavioral Targeting

Summary: The vast majority of U.S. residents are concerned about online tracking and ad targeting, according to a new Zogby International poll commissioned by telecom consultant Scott Cleland.

 

Eighty percent of the 2,111 adults surveyed by Zogby said they were concerned about companies "recording their online habits and using the data to generate profit through advertising," according to a summary of the results.

Submitted by DeeDee Banks on Sun, 2010-07-18 21:59.
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